This article first appeared here.
China’s Super App Meituan Dianping just turned profitable. A year after its IPO, the 9-year-old company finally arrived at the inflection point investors have pined for.
Similar to Amazon’s profitless path to domination, Meituan Dianping had been aggressively focusing on expansion over profitability since its founding. It merged with Dianping in 2015 and acquired the bike-sharing app Mobike in 2018.
This article first appeared here.
Shopping, as we busy city dwellers know it, has never been easier. Whether it is Amazon’s “1-Click” buy button or Alibaba’s 30-minute delivery, it is no longer something that needs planning.
The shift of our collective shopping behavior has fueled double-digit eCommerce growth worldwide, going against the stagnating department stores and big-box retailers.
Rapid urbanization and the fast adoption of smartphones in emerging markets would make us believe that the next billion internet users already shop in similar ways or are going to. A close look at the data, however, will tell us something different.
This article first appeared here.
Pinduoduo is China’s most valuable private e-commerce company that just filed for a US IPO, less than 3 years after it was founded. With over 300 million active buyers, it has risen to become one of China’s top 3 shopping apps. In this deck, we explain how Pinduoduo works and what led to its rapid growth.
High gross merchandising volume (GMV)? Frequency of usage? Conversion rate? Customer Lifetime Value (LTV)?
If you’re interested in the fast-moving world of business-to-consumer e-commerce, what are some of the measurements of success? We spoke to the founders of three B2C e-commerce organisations to find out how they look at success – and it’s not what you would expect.
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