How Pinduoduo Works

by Hans Tung
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This article first appeared here.

Pinduoduo is China’s most valuable private e-commerce company that just filed for a US IPO, less than 3 years after it was founded. With over 300 million active buyers, it has risen to become one of China’s top 3 shopping apps. In this deck, we explain how Pinduoduo works and what led to its rapid growth.

Watch this video for a detailed product walk-through (or click here to watch on YouTube):

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