Napkin Takeaways: Son Tran of Tiki talks Vietnam’s eCommerce Landscape

son tran of tiki

Vietnam’s e-commerce industry has expanded fast over the past decade.

Since the start of the COVID-19 pandemic, it has emerged as the fastest-growing market in Southeast Asia, with the number of online shopping sessions on Android phones alone reaching a record high of about 12.7 billion in Q2 this year.