In 2011, Marc Andressen wrote the highly predictive and insightful essay “Why Software Is Eating The World”. In it, he talked about the shift from a hardware-based to a software-based economy and how in essence, software companies were taking over large swathes of the traditional economy. Building on that metaphor, think about how Uber and Grab ‘ate’ the traditional taxi industry, and how Airbnb ‘ate’ hotels.
Then, the world blinked and services are ‘eating’ software, according to a 2019 article in Forbes. “[All] software legacy products are moving to Software-as-a-Service […] the old model of buying software and implementing it is giving way to the service model.”