Is Live Streaming the New Frontier of eCommerce?

livestreaming ecommerce trends in china and us

If you don’t know who Viya is, you should.

She is an internet celebrity in China who sells via live streaming on Taobao. In 2019, she sold $2.8 billion worth of goods. That is more than $5,000 per minute, a number that even China’s No.1 luxury shopping center located in central Beijing can only wish for.

Viya is so good at moving sales that Kim Kardashian shouted “OMG, it’s crazy” while debuting her fragrance on channel. Viya sold out all 15,000 bottles in 1 minute.