Lessons On Leading with Heart: Jane Sun, Trip.com

jane sun ceo of ctrip.com

One of the most representative faces in China’s technology industry, Jane Sun is the only female CEO in the online travel industry and among a growing number of female CEOs dominating China’s startup scene.

When Jane first joined Trip.com (formerly Ctrip) as CFO in 2005, the young company had a market capitalization of $500 million. Today, Trip.com is the largest online travel agency (OTA) in China, and one of the largest travel service providers worldwide. The company is listed on NASDAQ with a total valuation of $17.3 billion (as of 8 June 2020).

Our Take on Southeast Asia: Big Opportunities, Aggressive Giants and Advice for Founders


Southeast Asia’s investment ecosystem is one that is rapidly developing and growing. Over the past decade, the growth potential of SEA has become undeniable as investments flock to the region.

At a glance, a third of the population is under the age of 30, and more than 90% of internet users are on mobile. These users are young, adaptable, connected and well-versed with social media.