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Is Live Streaming the New Frontier of eCommerce?

If you don’t know who Viya is, you should. She is an internet celebrity in China who sells via live streaming on Taobao. In 2019, she sold $2.8 billion worth of goods. Viya is a symbol of the booming live streaming eCommerce in China, which exploded in 2019 and went mainstream during the height of COVID-19.

The best founders tend to be deep or systematic in their thinking, they learn and they adjust very quickly, and they have strong leadership skills to be able to recruit and retain a great team...

Hans Tung

Managing Partner, GGV Capital